First Step of E-Commerce

Nowadays, consumers can easily look up any goods or services on line before they make purchasing decisions. Apart from designing, building and maintaining user-friendly e-commerce websites, a first step every proprietors need to take is to establish cyberspace signposts to connect their goods or services with target customers. On-line promotion can optimize target market impact eg from local to global and can transform brands.

In computing, a domain is a distinct subset of internet with addresses sharing a common suffix. A domain name is a text name that identifies web pages and hides the technical Internet Protocol addresses so that visitors would not be deterred from visiting them. A domain name identifies the source of the goods or services and links the goods or services provider with its customers over the world wide web.

To have and use a domain name to market goods or services on line is essential in e-commerce. For established trademark proprietors wanting a share of the on-line market, it is consistent and strategic if their trademarks form part of the domain names. For entrepreneurial start-ups wanting to begin smart, they may consider registering domain names that associate with their trade names or trademarks to make them more recognizable.

Domain names, like trademarks, can be acquired from registering authorities and registrants have the de facto exclusive right in using the registered domain names. Unlike distinctive trademarks, domain names can be descriptive, do not have any class limitations and can be used worldwide. As domain names are granted on a first-come-first-served basis, acting timely reflects good business administration!