Vision v Mission

Can we go far and fast if the road ahead or the sense of direction is less than clear? Vision and mission are different value-loaded leadership and governance concepts. If the labels are used without analyzing their distinction and correlation, the blurred picture near and far would lead the institutions and actors to nowhere.

The vision of an institution highlights its core value assumption and long-term goal. It is the focal point, aligning institutional value, capacity and support. It inspires, motivates and guides the institution's actors to pursue relentlessly over time through its operational activities.

The mission of an institution shares its strategy with institutional actors to achieve its primary and short-term objectives in the dynamic environment. It explains what it does, who are its external stakeholders and how it delivers what it promises. It enables the institutional actors to see and feel their respective team roles in accomplishing the mission and in contributing to achieve the vision.

Both vision and mission have to be clear, understandable and inspirational, as well as relevant, compelling and resonating to all stakeholders. In my opinion, text is just one of the ways to state vision and mission. A lyric line in a song or a dialogue line in a film might have even better emotional connections.

When we start up a business or reappraise a business due to environmental changes, it is desirable to begin with the end in mind. In founding peterC@SOLUTIONS, my vision is: "A Value Centre For All!" And my mission: "Deploy knowhow to facilitate all to capture, create and deliver value!"