The Bright Future
In the global competitive economy, intellectual property provides the leading edge. It protects creativity, innovation and marketing which are the essential elements of any business.
Like knowledge, creativity and innovation, intellectual property has to be professionally managed. One reason being that some intellectual property rights eg inventions have to be acquired while copyright protection is nearly automatic worldwide.
As the market demands products or services that make a difference, there is forever the need for undertakings to be creative and innovative, as well as proprietary. Intellectual property prevents unfair competition and its future is bright.