Design Thinking
FADE IN.
INT. STUDY - DAY
PETER works behind his computer.
PETER (V.O.)
As my mind is fresh,
let me design the
blueprint for Hong
Kong's revival from
the IP perspective.
Pausing.
PETER (V.O.)(Cont'd)
I'd like to share value
by help develop one's
IP vision, define one's
IP mission and plan
one's IP strategy.
Pausing.
PETER (V.O.) (Cont'd)
I'm result-oriented. Let
me design my focused
website now.
Peter clicks an icon of his computer screen.
PETER (V.O.) (Cont'd)
As usual, I'll use the
AI-assisted design mode.
I know my requirements
and my ideas.
In filling in a blank, Peter types "IP Strategy Know-how". He then types and types, and edits and edits.
Peter replaces some template photos by mining some from his computer disks.
PETER (V.O.) (Cont'd)
I just want to state my
concept before beefing
it up eg how to materialize
it.
Peter clicks: Publish.
PETER (V.O.) (Cont'd)
But the mark of my
platform is too long.
Ding! Peter sees a notification.
PETER (V.O.) (Cont'd)
Even so, someone has
searched something along
the line. Still, I want to
change it to a simpler one.
How about "IP22" - IP Easy,
Easy in Cantonese?
Having replaced all the marks with "IP22" on the screen, Peter looks pleased.
INT. BUSINESS SCHOOL, HKUST - DAY
Buffet lunch setting. In the background is a slide with words "Design Thinking". Peter helps himself to a cup of chocolate at the bar.
PETER (V.O.)
I come here to show
support and hear what
the entrepreneurs have
to share. I need to
understand their problems
so that I can explore
the solutions before
suggesting how to materialize
them.
Smart phone in hand, Peter searches "IP22" and then looks surprised.
PETER (V.O.) (Cont'd)
Oh, it means Ingress
Protection, Code 22.
I need to change my
design thinking.
Peter surfs the web again.
PETER (V.O.) (Cont'd)
Other marks that I like
eg IP Strat for IP Strategy,
IP Sense etc have all
been taken. I've to think
again!
INT. SWIMMING POOL - NIGHT
Peters gets into the pool.
PETER (V.O.)
Let me see if I can think
differently in water.
Peter swims frog style leisurely.
PETER (V.O.) (Cont'd)
Yes, I may avoid using
"ip" as the dominant part
of the mark.
Later, Peter looks pleased.
PETER (V.O.) (Cont'd)
I'll use "iccdpm" as the
mark; "cdpm" stand for
Copyright, Designs,
Patents and Marks, and
"Ic" is for Integrated
Circuits. So the mark
sounds like "I see
cdpm". No one would
have come up with an
acronym like that!
Inside the changing room, Peter searches with his phone by typing "iccdpm". We see the search result: "International Conference on Computational Discovery in Pure Mathematics".
PETER (V.O.) (Cont'd)
(Shaking his head sideways)
In designing, I've learned
from I-don't-know-what-I
don't-know, to I-know-what
I-don't-know.
EXT. ROAD - NIGHT
After crossing the traffic lights, Peter surfs the web with his phone.
PETER (V.O.) (Cont'd)
Good! I coined the term
years ago. It was so
visionary that it hasn't been
taken yet! Great, I'll use the
mark to launch my focused
website in 2020!
Peter smiles.
FADE OUT. The End